Bio-based personal care ingredient from DuPont Tate & Lyle gets its own app

05-Apr-2018 - Last updated on 05-Apr-2018 at 17:13 GMT

As of this month, Zemea, the ingredient maker’s branded version of propanediol, has a dedicated mobile app for cosmetics and personal care formulators. The interactive digital resource is meant to help chemists and product developers work with Zemea and get to know its ‘personality’ too—after all, the ingredient has its own social media.

Zemea is on both Twitter and Facebook and now this month launched an app for both Apple and Android devices, available through the Apple App Store and the Google Play Store.

“The app features technical information, sample formulations, recorded webinars and news about Zemea propanediol,” according to a DuPont Tate & Lyle press release about the new tech tool.

“Users will have the ability to create collections of their favorite documents, store them offline, and email multiple documents directly from the app. In addition, new formulation technique video clips will be released monthly providing insights to cosmetic scientists solving today’s industry challenges.”

Making bio-based beauty

DuPont and Tate & Lyle have been collaborating for over a decade now. Last spring, the team behind the joint venture hosted press and clients for a tour and celebration of the ingredient and the technologies it makes possible in a number of industry sectors. Read more about how Zemea is produced in this Cosmetics Design article: DuPont Tate & Lyle celebrates biotech ingredient milestone.

And now this year, the company is expanding its Tennessee Zemea production facility. By mid-2019, the site will have added 35 million pounds of capacity. “Our continued growth is a testament to our ability to meet the performance requirements of demanding applications with our plant-based ingredients,” Todd Sutton, president, DuPont Tate & Lyle Bio Products, tells the press.

“The versatility of the product has powered the Sorona fiber business growth as well as fueled the expansion for Zemea and Susterra propanediol,” he explains, adding that, “the benefits of creating high-performing solutions in combination with renewability provides opportunities for us to continue to expand our market reach in the cosmetics, personal care, flavors, fibers and polyurethanes markets as well as many other applications.”

Forecasting new formulas

At this month’s in-cosmetics global event in Amsterdam, the Zemea team will be showcasing not only the ingredient and the functionality of the new app, but also new formulation possibilities with a focus on oral care products.

In a technical seminar (at 1:10pm on Thursday 19 April in theater 3) the DuPont Tate & Lyle team will “[discuss] how Zemea propanediol can offer formulators processing advantages when creating mouthwash and toothpaste formulations” and how the ingredient can be used to “improve clarity and taste in these oral care applications.”

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.