The newly announced deal between Inter Parfums and Graff Diamonds will span at least 8 years. According to a media release circulated by the fragrance maker, the licensing deal includes three auto-renewal options (of three years each). So, the two companies could well be partners until the end 2035.
The scent
Developing fragrance often requires translating stories, concepts, and ideas into scents. From the sounds of the media release, Inter Parfums is planning to start the collaboration by working with the story and values of Graff Diamonds.
“For nearly 60 years, the House of Graff has been a custodian of many of the world’s most celebrated gemstones – characterized by their unique quality, their historical provenance or their epic journeys from stone to polished beauty,” remarks Jean Madar, chairman and CEO of Inter Parfums.
And Madar continues by describing a bit about how the company's character and sourcing story will guide the fragrance development process. “With this agreement, Graff, has become one of the most exclusive and aspirational brands in our fragrance portfolio,” he says. “‘Finding the Exceptional’ is our Graff mantra as we interpret the fundamental and distinctive characteristics of this unique brand into extraordinary fragrance and packaging. Just as Graff has been dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced, we will explore the world’s natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience.”
The plan
Looking ahead to the retail launch of Graff Diamond fragrance, Madar says, “Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores, and upscale travel retail. We are deeply honored that Graff has selected Inter Parfums as its fragrance licensee.”
And Francois Graff, CEO of Graff Diamonds, is looking forward to doing business in a new category: “We are delighted to be collaborating with Inter Parfums USA to produce a range of exceptional Graff fragrances,” he tells the press. “Positioned at the pinnacle of the luxury jewelry industry, it was vital to us that our partner shares our values of extraordinary beauty, rarity, passion, fine craftsmanship and exclusivity. Inter Parfums are experts at capturing the essence of a brand in fragrance form, and we will enjoy working closely together to create something truly unique.”
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.