The hero product “is a hydrating, rejuvenating serum that boasts baby-like radiance because it’s inspired by—you guessed it—babies,” according to a media release shared with Cosmetics Design.
Eugene He, founder of Ceramiracle, has formulated the serum from a plant-based version of what’s known as the vernix caseosa. The vernix caseosa, according to the media release, is “a thick, wax-like substance that covers babies for weeks before birth—acts as a baby’s ‘first beauty product,’ as it covers, moisturizes, and protects the baby’s delicate skin.”
A young brand
Ceramiracle has just a handful of products on the market now: the First Light Serum, a clay mask, and three beauty supplements.
The brand “is like the awkward child in the beauty industry since we're half supplements and half topical products so it's been quite challenging to brand and position us,” says He.
“However, we [must] be doing something right since we've been able to acquire customers and distributors globally rather quickly within the first year. Eventually, I would love our customers and the industry to view us as not just a beauty brand, but to also support what we believe in, and that is to keep the beauty industry prejudice-free and to empower consumers with knowledge and confidence,” He tells Cosmetics Design.
And already, the brand is planning for that future. “We're launching a few more products to complete the First Light line this year,” he tells this publication, adding, “we have a clean label skin conditioner coming up in two months which is made up of only a few ingredients and none of the traditional preservatives. This product was designed to complement The Serum by further improving the barrier protection function.”
Also, “our customers have been requesting topical sunscreens; and that is something I would really love to create….It's something that I've been working on for a while but formulating a chemical-free sunscreen is both a huge regulatory and sensorial challenge,” explains He.
A fountain of youth
He believes that his products and marketing angle are just what the skin care industry needs.
“This industry,” he points out, “uses models and celebrities as the benchmark of beauty and healthy skin, but while that paints a pretty image, it is never relatable”
“I can still remember how perfect and pristine a baby's skin felt the first time I held one. I believe everyone [has] touched or held a baby once and that makes it a very relatable goal and reference.”
But beyond that, “if we address all the issues that consumers expect to fix [with] skin care products, when we take away the wrinkles, pigmentations, enlarged pores and dry skin, we essentially get that unblemished baby-smooth skin,” says He.
“The Serum is a botanical mashup of actives found similarly in the vernix and works by forming a comfortable cocoon to protect and condition our skin,” He tells Cosmetics Design.
For He, topical skin care is only part of the story. “Now that half the battle is won, we need to look at supporting the skin from the inside out….I've always felt that nutricosmetics would be the paradigm shift that will take skin care to the next level. Topical skin care can only do so much, and we're starting to see more science and studies behind ingestible cosmetics.”
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.