With the event space holding approximately the same number of exhibitors as last year, what was different this year was the fact that the beauty brand exhibitors had chosen to invest significantly more in bigger and more impressive looking booth spaces.
Some of the leading and most innovative brands were out in force at the event, with the Wednesday evening shopping described as brisk, while on the Thursday, the day for industry professionals, the space was buzzing with buyers, distributors and other brands all targeting the most promising next brands and product launches.
In this video interview, Jillian goes into detail about the evolution of the event in Dallas, as well as speaking about the latest initiative to expand the event's international footprint with the announcement of a Berlin show.