IFRANA, as the group was previously known, will going forward the group will be the Fragrance Creators Association. And along with the name change, the group has plans to update its online presence and expand its reach and influence.
Online activity
The Fragrance Creators Association will have a new website; though for now fragrancecreators.org is simply a splash page promising ‘website coming soon’.
Additionally the association is updating its social media presence on all the usual platforms including Facebook, Instagram, and Twitter. The group’s press release explains that it’s through these channels that the Fragrance Creators Association “seeks to listen and engage with everyone—from key influencers to curious individuals—about what fragrance is and how scent positively impacts our memories, relationships, well-being—and our lives.”
Business as usual
The changes are reminiscent of moves being made by similar beauty and fragrance trade organizations of late. Early this year, for instance, The Fragrance Foundation announced a new mission and strategy, including efforts to engage the public directly on social media. And in February, the Personal Care Products Council sat down with beauty editors, offering insights into industry safety and promising to be more available as a resource going forward.
But as is true for all of these groups, the core function of the Fragrance Creators Association is to serve and perpetuate the business of its member corporations.
“We represent and support the scientists, perfumers, researchers, farmers, artists, inventors, entrepreneurs, and the many others, who make up the fragrance community,” Farah Ahmed, the group's CEO and president, tells the press. “These individuals not only spend years crafting beautiful scents that enhance lives, but they are also unwavering in their commitment to practices that leave the environment in better condition than they found it.”
One of the group’s latest initiatives is the newly announced Congressional Fragrance Caucus.
“The Fragrance Caucus represents a significant evolution in our results-producing advocacy, which prioritizes sound science and consumer safety and protection,” Ahmed says in the association’s media release. “The Caucus presents greater access and opportunity for Fragrance Creators to share and promote how fragrances enhance the lives of millions of people every single day.”
This article was updated on 17-May-2018 to reflect that the Fragrance Creators Association has always been an independent
trade association and had no formal affiliation with IFRA.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.