3 inventive display formats seen at Suppliers Day

23-May-2018 - Last updated on 23-May-2018 at 16:29 GMT

a PerclersParis book as seen at Suppliers Day

At this month’s cosmetics and personal care tradeshow in New York City, exhibitors ranging from ingredient makers to trend consulting agencies showcased their wares in meaningful ways—ways that say as much about the business behind the booth as the actual goods and services do.

Like all tradeshows, the NYSCC Suppliers Day is an event where products launch, business meetings take place, and new discoveries and connections are made. Who attendees already know sets the agenda to an extent; but how a company speaks to attendees can also determine who they get to meet and eventually do business with as well.

1. Clinical

Polymer materials maker Covestro is focused on identifying and adding biodegradable and bio-based ingredients to its cosmetics and personal care ingredient portfolio. In conversation with Cosmetics Design, Jane Sum, the company’s head of cosmetics, and Jennifer Paniski, head of raw materials, explained how, in this regard, clinical data is of the utmost importance to Covestro’s customers.

Covestro is testing a number of the personal care ingredients in its portfolio to better understand the relationship between structure and biodegradability. This testing shows that all Covestro ingredients are inherently biodegradable but fewer are readily biodegradable. Sum and Pasinski believe that this new clinical data will help the company create more readily biodegradable personal care ingredients in the future. And thanks to in-house R&D efforts, the company expects to launch a collection of bio-based ingredients, starting this October.

2. Subliminal

Consulting agency PerclersParis specializes in trends, brand strategy, style, and innovation. The company identifies 8 trends each year and translates those into creative scenarios for clients in a range of industries, as Fiona Atzler, managing director of the agency’s business in North America, tells Cosmetics Design.

At Suppliers Day, PerclersParis displayed book upon book of creative scenarios, a simple approach that appealed to attendees eager to be transported by color, texture, and visual stories into the minds and lifestyles of leading-edge influencers. Whether in product development, brand strategy, or other projects, PerclersParis helps clients creatively “respond to future [consumer] needs.”

3. Conceptual

Lubrizol created a beauty store at their Suppliers Day stand, hoping to send a message to current and prospective customers that the company can help manufacturers and brands accelerate speed-to-market.

The store was well-stock with what Amanda Rehker, Lubrizol’s global business communications manager, describes as shelf-ready product prototypes. Shop categories spanned skin care, hair care, and bath and body. There was a fully functioning “foaming sink” where attendees could test products, as well as a live professional hair care demo at the booth. And, the company’s technical team was staffing a custom formulation bar, mixing up facial cleansers on the spot.

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.