Earlier this year, Eurofragrance hired Andrés Pagés (formerly of IFF and Givaudan) as general manager of the company’s business in Latin America. In the role, he oversees the facilities and teams working in Mexico, Central America, and the Caribbean, which also happens to be a region where Eurofragrance is purposefully expanding.
In 2015, when the company celebrated a quarter century in business, CEO Santiago Sabatés announced plans to grow the Mexican business by hiring additional staff and upping production: “Sabatés, who founded the company when he was 25 years old, keeps an ambitious expansion plan,” reads a 2015 news item posted on the Eurofragrance site about the anniversary celebration. It continues, “New features of the company's strategy [include] strengthening its position in Latin America by adding to the team, as well as further investments in the Mexican plant to increase its production capacity.”
Now Pagés is growing the company’s capabilities in the region even further. “The development of this project is a clear investment in expanding the business in Latin America. After the investment made in 2015, this renovation confirms that our Mexican plant is still growing,” he says press in a press release circulated this month.
Two-phase expansion
The first phase of the current expansion project is apparently complete. It added 85 square meters of warehouse space to the facility and included general improvements, according to the release. The improvements so far have helped the Mexico-based facility decrease lead time and improve service.
As this month’s press release makes clear, this phase “has also improved the company's service in Mexico and the Central American market by increasing a 25% the customer service level comparing with the previous year.”
Going forward, the international fragrance maker will “enlarge the Quality Control area, significantly improve washing equipment and install a cold room to store part of the stock.”
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.