“In the beauty industry trends change very fast,” notes, Kayla Villena, senior analyst in beauty and fashion at Euromonitor. And she goes on to explain the value market research can have for beauty suppliers, manufacturers, and brands: “it’s nice to have view on what’s ebbing and flowing in terms of what’s trending and where we might be five years now,” says Villena.
And, when asked “What have you discovered at the show? What really caught your attention as an analyst?” Villena identifies key industry trends that she picked up on at Cosmoprof North America.
Watch the video above to find out what she saw. And then watch part one of our conversation here and part two here to catchup on Villena’s insights on anti-aging, pro-aging, wellness, and more.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
