“There is a need for more indie-friendly programs,” acknowledges Aptar marketing strategist Jamiee Given.
Independent beauty brands are asking packaging companies like Aptar for “shorter lead times, smaller minimum order quantities, and of course, [to be] here…[and listen] to what they are saying at places like IBE, like Luxe Pack LA,” she tells Cosmetics Design editor Deanna Utroske.
And that’s why the company put together the Indie Boutique, a collection of top-requested packaging options that will be in-stock and ready when indie brands call.
Watch the video interview above to find out more.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
