Here, Cosmetics Design looks at 4 beauty brands that are onboard with the vinegar trend.
1. ONEOSEVEN
“ONEOSEVEN is a Korean skincare brand, built on the foundation of naturally fermented vinegar and traditional natural ingredients to purify and rejuvenate the skin, [and] diminishing signs of aging,” according to press material shared with Cosmetics Design.
Co-founded by Seyong Shin and Chloe Kwak, the ONEOSEVEN (read, One O Seven) brand formulates products with amino acids that form during the vinegar fermentation process as well as with traditional Korean herbs.
The product portfolio comprises bar soaps, skin care, and fragrant candles. The brand’s anti-aging skin care set, for instance, includes an Essential Liquid, a Cream Essence, and a Cream. ONEOSEVEN also makes Snow Masks: sheet masks that promise to “create powerful whitening and smoother skin that you can visibly notice and feel. It will also give you a healthy looking complexion. Use better after refrigeration,” according to the product page.
2. LOLI Beauty
One product from the natural DIY skin care brand LOLI Beauty is Coconut Vinegar. It’s intended to be used on its own as a facial toner, in a bath to soothe skin, combined with water as a hair rinse, or blended with the LOLI Beauty Purple Corn Grains to make a facial scrub / mask.
The brand’s product page calls coconut vinegar “your new multitasking Blend-it-Yourself Essential,” telling shoppers that “if you’re a fan of using apple cider vinegar as a toner or hair rinse,[it’s] time for an upgrade,” and adding that coconut vinegar is “packed with amino acids and vitamin B and C.”
But don’t think apple cider vinegar has fallen out of vogue.
3. TONIK
Based in Australia, supplement maker Tonik sells Organic Apple Cider Vinegar Capsules as a beauty-from-within / wellness product. In a recent video interview with Cosmetics Design, brand founder Pip Summerville explains that “ours is apple cider vinegar, which does contain the mother,” a reference to the proteins, enzymes, and bacteria that develop in the vinegar as prat of fermentation.
Drinkable tonics as well as natural supplements like the one’s Tonik makes are quite popular with Millennials and other beauty consumers interested in the links between wellness and the appearance of skin, hair, and nails.
4. dpHue
Click over to the home page of at-home hair color brand dpHue and the first nine products to populate the screen are ACV rinses, masks, scrubs, treatment, etc.
The brand’s ACV Hair Masque promises to “intelligently repair and deeply condition with smart proteins that target damaged areas of the hair, without weighing hair down.” While the brand’s ACV Leave-In Hair Therapy includes “fortifying vitamins, minerals, amino acids, enzymes and fatty acids [to] revitalize stressed hair almost instantly” –these benefits according to the dpHue product pages.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
