in-cosmetics Global readies for Paris 2019
Paris is often referred to as the 'home of cosmetics' and the event invariably turns out to a huge mecca for the industry worldwide, as well as for the massive domestic industry which features the world's biggest player, L'Oreal.
The organisers believe that 2019 will again be another year of growth and innovation in the industry, citing data from market research provider Mintel that the beauty sector is expected to see revenue increases of around 7.14% worldwide during the year.
Then there are the pervasive trends to look out for this year, which include the continued rise of naturals, marketing campaigns that encapsulate a brand's personality, further expansion of digital and personalisation.
Educational programme
In 2019 the Reed Exhibition event will also build on its acclaimed educational programme, including information on the latest trends in the Marketing and Trends segment, as well as free-to-attend sessions, Technical Seminars and the ever-popular Formulation Lab.
As well as consumer insights, the programme will focus on regulatory updates, as well as the latest scientific breakthroughs and innovations.
The show floor will also highlight a number of the top ingredient and product launches in the popular Innovation Zone, providing a small window in to the estimate 800 products that are expected to be unveiled at the event.
Indie brand focus
New this year will be a focus on formulation for indie brands, which is one of the hottest trends in the industry, not just in the North American market, but increasingly in Europe too.
In recognition of this, the organisers are launching the Indie Trail guide, which has been curated to help businesses find ingredient in quantities that suit the smaller volumes of production typical of these brands.
This will help indie brands to connect with ingredients specialists that can cater to batch sizes of 100kgs or more, which can often prove to be problematic for smaller players manufacturing in lower volumes.
The new smart badge
The Reed team have also responded to feedback from visitors and exhibitors wanting to see more 'smart' technology incorporated into the event.
The organisers survey at the previous event showed that 85% of those attending the event would like to see in-cosmetics become more of a 'smart event'.
As a result, the Konduko Smart Reader will return for the Paris event, using the smart badge technology to provide virtual business cards, while also enabling users to access digital content from across the show.
According to Reed, the technology has helped to provide more than 41,000 leads for those using the technology at this year's events, a figure the team would like to build on in 2019.
Eight reasons to attend in-cosmetics Global
* Innovation Zone – a showcase of the newest raw materials launched in the last six months
* Sensory Bar – a hands-on opportunity to sample innovative textures, tastes and smells, such as fragrances for haircare and tastes for lipsticks
* Make-Up Bar – designed for visitors to see and test new exciting make-up formulations, featuring products such as eyeshadows, foundations and nail varnishes
* Boost Your Test – an interactive area dedicated to cosmetic testing, organised by Skinobs
* Sustainability Corner – a unique way to learn about how brands and suppliers are supporting the achievement of the UN Sustainable Development Goals
* Formulation Challenge – a box of mystery personal care ingredients is given to expert teams, who then have 90 minutes to produce an innovative formulation
* Country Pavilions – an easy way for visitors to locate ingredients from specific countries in the region
* R&D tours – led by a professional and knowledgeable guide, R&D professionals will have the opportunity to visit specific show features relating to a range of important industry trends
For more information and to receive the latest updates, please visit www.in-cosmetics.com/register
