Called Cumaru Triple Phase Shower Oil, the launch not only taps into consumer demand for multifunctional products, but is also bang on trend by being targeting a unisex audience.
Cumaru is applied in the shower after cleansing, with the oil-based formulation helping to provide a light lather that is said to leave the skin feeling softer and moisturized.
Cumaru as a medicine
The natural-based oil formulation has to be shaken before application, serving to combine the blend the oils better into the formulation and helping to increase efficacy.
It features the oil of Cumaru, which is a small reddish future, that usually grows to more than 100 feet and can be found all over Brazil, but especially in the Amazon rain forest region.
Going by the plant name Dipteryx odorata, it is a species of flowering trees that belongs to the pea family and produces seeds known as tonka beans that bear a strong fragrance.
Cumaru as a fragrance
A number of leading cosmetic and fragrance players already use the ingredient as a scent, most notably in the Yves Rocher men’s perfume Hoggar.
The indigenous Tupi tribe have used the oil from the seeds for countless generations, mainly for medicinal applications such as skin cuts and grazes, as well as insect and snake bites.
Natura has been using the oil for some years now and already combines it into a range of products that include soap bars, a body mist, a lightweight hand lotion and a liquid soap, which are all branded under the Cumaru name.