Dow launched Aculyn Excel, the only other named rheology modifier in the Aculyn line, at the NYSCC Suppliers Day event in 2014. Excel facilitates suspension—of beads, pigments, pearlizers, air bubbles, and silicones—at low pH (5 and under). And it can be used in clear gel systems that make it easy to see the suspended ingredients. (The company’s line of Aculyn rheology modifiers includes 7 other ingredients, identified only by number: Aculyn 33, for instance.)
In a promotional video about the ingredient, Janet Windsich, currently the senior technical service and development manager at Dow, describes Aculyn Excel as, “a new molecule, developed by our synthesis scientists to meet the challenge of providing suspension at lower pH with an excellent texture.”
What’s new
Now, Dow has announced the addition of Aculyn Siltouch to its portfolio of personal care ingredients.
“This new product marries Dow’s long‐standing commitment to innovative products with its dedication to sustainable business practices,” says Verna Talcott, North America regional market leader for beauty care at Dow, in a media release. “Simple and easy to use, our customers can integrate Aculyn Siltouch Rheology Modifier into their personal care formulations to create high quality, high performance products with less time and fewer resources.”
What’s possible
A media release about the new ingredient explains that Siltouch can be used to formulate products with a “light, non‐greasy skin‐feel and can deliver a large variety of textures, from body lotions to light facial care cream.”
But what Dow is really foregrounding with this launch is how manufacturing product with Siltouch can lessen the amount of energy used, and by extension the environmental impact of production.
Among the benefits listed in the media release, Dow notes that with Siltouch “no special mixing equipment is required, can even be mixed by hand. [And that the ingredient] easily inverts when blended with water to structure formulations and disperse oils.”
And the announcement closes by emphasizing that the “Aculyn Siltouch Rheology Modifier touts multiple features aimed at reducing environmental impacts, including easy processing and formulation flexibility, and the ability to be processed without additional heating, cooling or shear thereby reducing operating footprint of customers.”
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
