Although this type of product is not new in other parts of the world, it is still relatively novel in the Latin American region, where trends in the cosmetics and personal care market appear a little bit later than the faster-paced developed markets in North America, Western Europe and parts of Asia.
This selection of new product launches from across the Latin American region has been selected from Mintel's Global New Product Database, and reflects how this trend is starting to emerge in the leading markets there.
Reflecting growing product diversity
But despite the fact that the LATAM market has been late to pick up on the global trends impacting the industry, these products still reflect an important and growing diversity, giving consumers in the region choices that have not been seen before.
The new launches reflect a growing middle class in many countries, and many of these consumers want to try out their new-found spending power by experimenting with more innovative products.
"While face mask and lip balm launches may be inspired by K-beauty trends, we see that brands are adjusting these trendy products to reflect the needs of the consumers," said Mintel beauty and personal care analyst Alison Gaither.
"These products are inspired by Korean beauty, but with a natural twist. All products are either natural or free from harmful ingredients such as silicones and parabens."
Launched in the Brazil market, this product contains natural ingredients such as white clay, chia extracts and linseed. The vegan friendly product is free from cruelty, animal content, parabens, silicones, sulfates, alcohol, BHT, artificial coloring, EDTA, synthetic fragrances and petrolatum.
The lip balm has been formulated with hydrating oils such as coconut oil, almond oil, canola oil, and soy oil. Launched in Mexico, the balm claims to be 100% natural, paraben and gluten-free.
Buomarino Natural Jojoba Mascarilla Facial is described as a regenerator for dry skin. While it is unusual to see a new product launch in Venezuela in the current climate, the 100% natural and handcrafted product is free from parabens.
The exfoliating clay mask contains coconut shells to aid in the removal of dead skin cells. Like the other masks, it is free from parabens, triclosan, and added fragrance.
Just Marigold Protective Herbal Lip Balm contains marigold extract, holy wood and melissa extract. The dermatologically tested product is free from cruelty, dye and parabens.
This face mask contains tightening ingredient Gatuline and anti-aging coenzyme Q10, but more importantly, is free from silicones, paraffins, and colorants
