The fireside chat entitled ‘Indie Forecast: What beauty startups know about the future of our industry’ is set for Wednesday May 8th, the second day of this year’s NYSCC Suppliers’ Day event, at 11am.
Pioneering brands
Independent beauty brands are often cited as early innovators, trend leaders, and risk takers. Whether that’s justified or not, the indie movement is an interesting lens through which to look at what is happening now and next in the cosmetics and personal care industry.
During the Indie Forecast fireside chat, Fedora Stojkoska-Hristov, head of New Product Development for Rare Beauty Brands, will share insights on 2 interesting niche brands: Patchology and Plant Apothecary. Patchology is the skin care brand Chris Hobson founded in 2014; and as the name suggests, patch-style ingredient delivery is at the heart of the brand. (Read more about Patchology in Hobson’s Indie Beauty Profile here on Cosmetics Design.)
Plant Apothecary is an organic, botanical skin care brand founded by Holly McWhorter and Bjarke Ballisager in 2012. The brand is strikingly contemporary; a family brand packaged in boldly basic bottles and jars labeled with simple black font. It’s a brand that is meant to be unisex and clean, and it operates with a social mission as well. Plant Apothecary products are “made with the help of disabled adults,” according to the brand’s Facebook about page.
And, Sanjiv Mehra will be talking about eos products, the popular brand he leads, as well as about the what he sees through his work with ICMAD, the Independent Cosmetics Manufacturers and Distributors trade association. ICMAD got its start in 1974 and provides it membership with “essential guidance and support through business tools, publications, education, networking opportunities, and key advocacy support,” according to the non-profit’s website. And alluding to the sort of originality often equated with indie, the site notes, “We are proud to help our members foster the creativity and innovation that is the heart of the cosmetics and personal care industry.”
The discussion between these brand leaders is of course just a small part of the educational programming at the upcoming Suppliers’ Day. Learn more about all the talks, workshops, and presentations taking place at the event here and here. And click here to register for this year’s NYSCC Suppliers’ Day.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.