It’s quite possible that no two consumers have the same needs or expectations when it comes to skin care. And as wellness and beauty-from-within become increasingly part of the equation, it’s useful to have a big picture view of what consumers and skin care pros see as the basics. (Now, as with most research conducted by a brand, the data does seem to support the use of, in this case, The HydraFacial Company’s product. But it’s useful beyond that too.)
For context, The HydraFacial device is an all-in-one tool for aestheticians; it promises to cleanse, exfoliate, extract debris from, hydrate, and protect the skin all at once. The treatment is designed to address lines and wrinkles, elasticity and firmness, tone and vibrancy, texture, dark spots, congested skin, and enlarged pores, according to the company site. And there’s a Hydrafacial skincare products brand too, comprising a cleanser, day cream, and night cream.
Particulars of skin care
The Wakefield survey found that 47% of respondents (300 professionals and 600 consumers) readily equate skin hydration with skin health (a finding that echoes the premise behind Cutitronics’ device development—learn more about that here on Cosmetics Design). 16% believe an even skin tone is the top indicator of skin health.
Following from those stats and the remainder of data gathered, HydraFacial put together its Skin Health Pyramid, “a holistic approach to skin health….It starts with foundational habits, such as drinking enough water, consistently wearing sunscreen, or refraining from smoking, and moves up the scale to Daily/Weekly, Monthly/Quarterly, and Annual essentials for skin health,” explains the company’s media release about the new pyramid.
Personalized skin care
It is this up-to-date outline of a basic skincare that then allows for consumers, brands, device makers etc. to personalize the products, steps, and treatments involved. “We know that both skin health professionals and consumers see the value in a personalized skin care routine, and we are thrilled to offer a tool that can help people evaluate their own skin health and plot an effective regimen to optimize it,” notes Clint Carnell, CEO of The HydraFacial Company, in the company’s media release.
Scroll down to see The HydraFacial Company’s Skin Health Pyramid .
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
