CEO Patricia Stitzel takes on board chair role at Tupperware

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Tupperware Brands Corporation owns 5 beauty and personal care brands: Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo. As board chair and CEO, Stitzel now leads those brands as well as the company’s namesake food storage and home business.

Patricia A. Stitzel stepped up to the CEO spot at Tupperware just over one year ago, having been with the company since 1997. She was, immediately prior to becoming CEO, Tupperware’s group president of the Americas.

The company boasts a network of 3 million independent consultants, “most of whom are women,” according to the media release about Stitzel’s appointment as board chair. And Tupperware reports that 55% of its board seats are held by women, 50% of the company executive and staff officer are women, and 36% of senior Tupperware leaders are women.

Until now, however, the company’s board chair has always been a man. Rick Goings held the post most recently and remains a member of the board.

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“I am grateful to the Board of Directors for its trust and confidence, and I am excited to lead this great Company into the future, supporting our important global purpose and executing on our strategic growth initiatives,” Stitzel remarked in February 2018 when the company announced her as incoming CEO. “With our high-quality and innovative products, dedicated sales force…and experienced global leadership team, we are poised to build upon our strong foundation in capitalizing on new and exciting growth opportunities.”

Now, she’s ready to not only grow but also modernize the whole Tupperware business:  “I am honored to serve as chair of the board of directors,” Stitzel tells the press, adding, “I'm confident that, with the support of our board and leadership team, we are poised to transform our business into one that is more relevant, more engaging and more accessible to our sales force and customers to deliver and sustain stakeholder value.”

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.