The Factory at Cosmopack will illustrate a complete product supply chain and highlight a number of cosmetics and personal care industry trends. The show’s 40,000+ attendees will have the chance to see how input from various suppliers come together in a finished good.
The new show feature foregrounds trends like clean beauty and transparency; and it demonstrates the capabilities of turn-key contract and private-label manufacturers. “With the Factory, Cosmopack is the only trade show that recreates the entire manufacturing process of a cosmetic product live, thanks to the participation of a selection of Cosmopack exhibitors,” explains a media release about the Factory feature.
The suppliers
Cosmopack is no small add-on to the Cosmoprof show (which runs July 28-30 in Las Vegas, Nevada). In fact, according to the event site, Cosmopack will take up 1/3 of show floor and include a DiscoverPack section dedicated to first-time exhibitors.
Of course just a few suppliers are involved in The Pure Factory. R&D and manufacturing company Ancorotti Cosmetics Group is supplying the product formula. Manufacturing machinery is coming from Co.Pack. Toly is delivering the primary packaging. Pennelli Faro will supply applicators and secondary pouch packaging. And materials and fabrics maker Nastritex is suppling ribbon.
The product
This year, The Pure Factory will be turning out a highlighter. The product itself has been designed by centdegrés, a brand intelligence, design, and architecture firm based in Paris, France.
“Featuring the best of technological innovation in the supply chain, The Pure Factory will,” according to the event’s media release, “showcase all of the production steps to produce the facial highlighter, a weightless pressed powder that will give attendees’ complexion a delicate, smooth and sophisticated glow. Its creamy and blendable texture is perfect to draw the light on face and body, creating the perception of depth and angles.”
The complexion product (both in formula and packaging) has been developed to align with clean beauty trends. “The highlighter is made up of a clean formula, free of toxic ingredients, making it safer for you and the environment. Moreover, the formula has been created without using any animal-derived ingredients and contains a high percentage of vegetal derived raw materials,” states the release. “To eliminate waste, the highlighter will be packaged in a timeless, personal, and refillable compact.”
Learn more about Cosmoprof North America and Comopack, and find a link for tickets, here.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
