This Month in Fragrance: June 2019

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This June on Cosmetics Design, fragrance headlines included news of new leadership at Parlux, a licensing deal for Kate Spade scents, a couple big developments for fragrance startup Phlur, and Scentbird’s move into a whole new product category. Read on to discover this month in fragrance!

Here is a selection of recent fragrance news published on CosmeticsDesign.com:

Lori Singer is the new president of Parlux

In mid-June, Parlux, a division of Perfumania, announced news of a new president. Lori Singer has been a notable industry executive for years, having worked with leading companies like Coty, Unilever, Revlon, and more. Noting her accomplishments, the Parlux media release pointed out that “Singer was responsible for the growth strategy and success for Marc Jacobs Daisy and its fragrance collection where the global business tripled under her leadership.”

And it sounds like she’s ready to do the same for both new and existing brands at Parlux: “I see tremendous opportunity to maximize Parlux’ existing franchises and expand the vision of the company to include unique fragrance collaborations and take the company to the next level,” Singer told the press last month. Read more about her plans for the future of Parlux here on Cosmetics Design.

Kate Spade signs a licensing deal with Inter Parfums

The deal, signed in June, means that Kate Spade fragrances made by Inter Parfums will be on the market next year. And the two companies will be affiliated for 11 years.  As Cosmetics Design reported last month: “The Premiere Group oversaw Kate Spade’s fragrance portfolio most previously. And from the sounds of Madar’s comments to the press, Inter Parfums will not only take on the existing portfolio of scents but also expand the collection, taking cues from the brand sensibility being established by Kate Spade New York’s new creative director Nicola Glass.” (Jean Mader is chairman and CEO of Inter Parfums.)

“We are extremely pleased to announce this new partnership,” said Mader. “The Kate Spade brand’s youthful, colorful spirit and touch of humor give it a unique and entirely new position within our portfolio which will allow us to develop very creative projects closely aligned with the image conveyed by Nicola Glass, its Creative Director.”

Phlur buys up Texas Beauty Labs

Phlur founder Eric Korman has worked closely with fragrance producer Symrise, since his brand launched in 2015. In early 2018 Symrise invested in the startup, leading a Series A funding round and bringing investment in Phlur up to $12m, as Cosmetics Design reported at the time.

This June, Symrise put more money behind the brand, leading another Series A round that amounted to $7m. And at the same time that funding news was made public so too was news that Phlur had acquired the clean-beauty contract manufacturer Texas Beauty Labs—now known as The Goodkind Co. “We're thrilled by our new ability to rapidly evolve and test new products, and equally important, extend this ability to empower the independent beauty community,” Korman told the press last month. “Our combined objective: to further accelerate the adoption of clean products by mainstream customers,” he said. Read more here on Cosmetics Design.

Scentbird adds wellness products to its beauty discovery business

This year the company has grown beyond its core fragrance sampling business, adding in color cosmetics and well as skin care and now wellness. The wellness offering will include gut health products, products that promote calmness, intimate care products, CBD products, and more. The Scentbird wellness launch featured brands like Highline Wellness, Golde, and Lady Suite.

“Discovery is the cornerstone of our business model, and with wellness it was important for us to be able to help consumers navigate all—new ingredients and advanced technologies, from the comfort of their own homes,” Mariya Nurislamova, CEO at Scentbird, told press, adding, “our platform mitigates the limitations of traditional sampling, by allowing consumers to choose which full-size products they want to try each month.” Read more here on Cosmetics Design.

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.