Organized by Daniela Ciocan, formerly the show director for Cosmoprof North America, the event was a carefully curated networking and sales opportunity for established and emerging beauty and personal care players operating out of the direct to consumer space.
Staged over two days, the event included private networking opportunities on Friday 26th of July, while on Saturday 27th of July the event was open to both beauty professionals at the downtown Las Vegas location.
A busy and buzzing event
Bolted on to the Cosmoprof North America event, which opened its doors on Sunday 28th of July, the event attracted a large crowd all eager to find out more about the brands exhibiting there and participate in the educational program.
The educational program including presentations on how to make the most out of social media, latest hair makeup techniques, turning a business idea into a career and how to get to the top in your field.
There were also a series of roundtable discussions later on in the day, including one on how to best tap into the CBD trend, the part gut health plays in beauty and how to monetize your lifestyle.
Please click through the gallery to find out more about the exhibitors, which include new brands such as BeAHeraux and Ella + Frankie, together with more established names like Purlisse and Fruit Pigments.
Amir Nobakht and Ben Van Handel are the two stem cell research scientists behind the BeAHeraux brand. What makes this new skin car launch stand out is the hero HX-1 ingredient which targets the regeneration to regenerate the skin at a cellular level. The formulation also contains hyaluronic acid, peptides and red maple bark extract, which is also said to target 'inflammaging', creating a smoother healthier looking appearance to the skin.
Smartypits is a natural deodorant brand founded and run by women. The brand includes two lines, one that is formulated with baking soda for sensitive skins and another which is marketed as a super-strength formula, although both lines are aluminum-free. The brand was founded by Stacia Guzzo who was prompted to develop the line when her mother developed cancer in the armpit area.
This is a brand new brand developed by Benjamin Knight Fuchs R.Ph, without oils, fillers, silicone or fragrance. The brand line up includes five SKUs, all developed to give a holistic approach to skin care. The line up includes a Transdermal C Serum, a Trandsdermal C Balm, an Omega 6 Healing Cream and a Resurfacing 1% Retinol Light. The line works by being blended in the palm of the hand with a Biomimetic Mineral Mist, which is said to activate the active properties in the products for enhanced results
This is a fast expanding brand founded by radio broadcaster and celebrity Jenna Owens. The brand targets active on-the-go women and as well as skin care, includes apparel and equipment. The skin care line has just been expanded with a brand new CBD lip therapy and cool down mist, which were being platformed at the event,
This company has been around for ten years now and has continued to expand during this time, culminating in a massive portfolio of hundreds of products. Focused on makeup, the company's line up has now expanded into skin care and hair care, with all products being marketed as 100% pure.
Ella Fiorini is the founder and creator of the Ella + Frankie hair care line for children. Ella stole the limelight at the Unfiltered Experience event not only because her line up natural hair care products stands out, but because she is just 15 years old. The brand is based in Florida and is increasing its distribution through social media and its dedicated website.
Former Power Rangers star Jennifer Yen is the founder of the enormously popular Purlisse skin care range, an Asian-inspired and natural-based product line. But in more recent months Jennifer has taken the plunge and launched a second brand, Yensa. The primer line is being marketed as a hero product thanks to claims that it acts as both a BB and a CC cream in one product.
