This is the 18th edition of the show, which took place at the Corferias event space in the center of Bogota, 2 - 6 of October, and the Cosmetics Design team was in attendance to find out what was buzzing this year.
Corferias teamed up with Cosmoprof Bologna a couple of years ago, and this has served to increase the international scope of the event, but within the Latin American region, and beyond.
A bigger event
This year the number of people attending the event is expected to increase by about 10%, while the number of exhibitors has also increased by the same figure, underlining how popular the event is for businesses, beauty professionals, and consumers alike.
What is serving to attract both businesses and visitors is the fact that the organizers have managed to tap into some of the biggest trends in the industry right now, serving to create a buzz that highlighting some of the most important innovation in the industry.
This year there has been a pronounced emphasis on hair care, keying into trends such as natural formulations and products targeting curly hair, while the barber section of the hair care hall is also serving to showcase the talents of male beauty professionals, while also attracting more male visitors.
And let's not forget the first ever dedicated floor for nail care and nail art, in Hall 8, something you can find out more about by clicking on the gallery above.
Highlighting the emphasis on nail care, the event organizers staged a competition to find the best nail care artists. Sponsored and supported by some of the leading nail polish and nail art providers, including Organic Nails and H La Cosedora, the competition aimed to highlight some of the latest nail art trends, together with the best talent in the nail care category.
Leonardo Torres (centre) and his team are the first ever Cuban company to exhibit at Belleza Y Salud. Candida is a Cuban-developed and -made brand that specializes in natural hair loss products for both men and women.
The Dominican Republic Pavilion included a number of small cosmetic and personal care players, many of which were targeting products at the Afro-Caribbean community. The pavilion was organized by Yokaury Arias, who is behind the organization Afro Lovers, which promotes hair and skin care products for black people.
Elian Cosmetics is a Russian color cosmetics brand that was exhibiting in Latin America for the first time. Pictured is Anna Zaugmennaya (left), brand manager, and Ksenia Bondarenko, business development director. The team is on a mission to create a positive image about Russian cosmetics and to expand the brand's footprint in the region.
The international pavilion highlighted the development of the international flavor of this expo, which is now bigger than ever and includes businesses from Greece, USA, Russia, South Korea, Spain, Germany, Italy, Mexico, Cuba, Brazil, Dominican Republic and China.
H La Cosedora is a Bogota-based nail stamping and nail art business that has grown tremendously in the past two years off the back of the huge growth in demand for this type of products. This year the company sponsored the War of the Brushes competition, helping to organize it and providing its products for the competitors.
Probably the biggest buzz came from the dedicated hairdresser and barbers pavilion, where the latest hairdressing techniques were on display. Highlighting the trend for natural hair care products, as well as products for curly skin, the area also platformed the latest barber trends, in turn serving to attract a large crowd of male visitors to the event.
For the first time ever, an entire hall floor was dedicated to nail care and nail art, underscoring the huge importance of this big trend. The hall also served to platform the War of the Brushes competition, as well as a large number of nail care brands, specializing in diverse areas such as polish, art and stamping.
Kuida Cannabis Skin Care was the big launch at Belleza Y Salud last year, and this year the brand was still very prominent, with a big stand at the entrance of the event serving to highlight the name. Kuida has been riding the huge growth in Cannabis and CBD skin care, which is currently one the biggest industry trends worldwide.
