The company is currently the largest beauty franchise in the world and owns six of the biggest beauty brands in Brazil, which is currently the fourth largest cosmetics and personal care market in the world, so this is also a big achievement for Cruelty Free International, which
Grupo Boticario’s brands include O Boticario, The Beauty Box and Eudora and has over 4,000 stores throughout its native Brazil, as well as distributing its products throughout Latin America, as well as the US, Japan and France.
Grupo Boticario has long banned animal testing
The company has played a leading part in helping to give more impetus to banning animal testing on beauty products in both Brazil and Latin America, having been one of the first to stop using it.
“In 2020 we will celebrate 20 years without animal testing. The recognition of Leaping Bunny approval reflects our work, our pioneering spirit in Brazil in developing alternative methodologies and, above all, our values,” said Paulo Roseiro, Grupo Boticario research and development director.
Grupo Boticario has been working with Cruelty Free International to put the Leaping Bunny logo on its products for some time and this announcement is seen as legitimizing the company’s long stand about not using animals for testing.
An important platform for Cruelty Free International
The Leaping Bunny logo will now be displayed on more than 480 products that cover the body care, facial care, sun care, hair care, deodorant and soap categories, giving a big platform to Cruelty Free International’s animal protection work in Latin America.
“We were thrilled to celebrate this World Animal Day by welcoming the amazing Grupo Boticário to the Leaping Bunny family. Becoming Leaping Bunny approved is a challenging process that involves a company working through its entire supply chain right down to ingredient and raw material level,” Cruelty Free International CEO Michelle Thew.
“For a company this size, this is a huge undertaking and shows just how serious Grupo Boticário is about being cruelty free and ending the suffering of animals for cosmetics. With the world’s largest cosmetics franchise, Grupo Boticário demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”