To get things started, Unflitered Experience will be hosting an After Dark Party on February 3rd at the Sands Convention Center, followed by a Beauty popup event on February 4th, which will be held be held adjacent to the OffPriceShow.
The Unflitered popup is targeting buyers and boutique owners attending the Las Vegas Fashion Week and looking to discover new and unique beauty products for their store offerings.
Targeting over 6,000 boutique beauty buyers
As Unfiltered Experience founder Daniela Ciocan points out, the popup provides the opportunity to target an estimated 6,000 beauty and fashion boutique, something no other trade show can offer.
“The attendees will be independent retailers from throughout the US although about 10% are international indie retailers with 89% having 10 stores or less,” said Ciocan, speaking exclusively to Cosmetics Design.
“The buyers are the actual decision maker so they will be able to write orders on the floor! These type of buyers are the perfect fit for indie companies since they can generate quick orders minus the demands normally made by large national retailers.”
Targeting the fast-growing indie beauty
The popup event will also be a major platform for the indie beauty movement, and all the more so because the Las Vegas has become a major platform for U.S. businesses wanting to promote their products.
“The indie category is currently driving innovation and growth in the cosmetics industry, yet no beauty tradeshow is able to deliver qualified boutique buyers in significant numbers, making this an untapped category,” said Ciocan.
“This collaboration will provide indie beauty brands access to boutiques who don’t require significant inventory, or the type of support typically requested by large national retailers.”
The evolution of Unflitered Experience
Ever since its launch as a popup in Las Vegas on the back of the Cosmoprof North America event, last July, the event has been building momentum as a platform for indie beauty and small- to medium-sized beauty businesses.
But as well as connecting businesses with buyers, the event has also forged a position as a platform to connect brands with media and social influencers, who will be onsite looking for the most innovative products.
“Brand partners who attend the popup will be able to connect with not only indie retail buyers but also with locally based LV influencers for social media content,” said Ciocan.
“Additionally they will join an online marketplace accessed by 5,000+ buyers from boutiques and national retail chains before and after the event itself offering added value.”
To find out more and to register for the event, please click here.