Traub Capital acquires beauty manufacturer MANA Products

02-Sep-2020 - Last updated on 02-Sep-2020 at 15:52 GMT

$© Getty Images \ (Mongkolchon Akesin)$

On Tuesday, the New York City – based contract manufacturer announced the deal with Traub, one that positions the beauty maker for growth in the prestige color cosmetics and skin care markets.

“Traub Capital is an ideal partner for MANA, as they have been experts in our industry for decades,” says Robert Jaegly, CEO at MANA, in this week’s media release about the acquisition deal. “They will,” he says, “support us with needed strategic growth planning and in ensuring that, together, our customers are supported to the highest degree.”

MANA Products has been manufacturing prestige color cosmetics products since 1975. The company’s founding chemist Nikos Mouyiaris, who led the business from the start, passed away at the start of 2019. Later that same year company leadership began exploring a sale.

MANA Products is now owned by investment firm Traub Capital

The week, MANA Products announced that Traub Capital had purchased the business. Traub is, according to the firm’s own website, “a strategic private equity firm specializing in building value in consumer companies using its unique combination of investment, strategic and operational expertise.”

The deal brings that expertise into conversation with MANA Products capabilities in cosmetics product innovation, R&D, and contract manufacturing.

“We are proud to partner with MANA, a clear leader in prestige beauty manufacturing,” Mortimer Singer, Co-Managing Partner of Traub Capital, told the press (speaking on behalf of all 3 managing partners: Geoffrey Lurie, Brian Crosby, and Singer himself).

“MANA partners with their customers at the height of innovation and quality, with a proud tradition of growth and delivery,” continues Singer, adding that, “MANA's culture and legacy align with Traub Capital's organizational and cultural beliefs, and we think we are uniquely positioned to actively support them with their strategic growth plans.”

Contract manufacturer MANA Products plans to expand skin care business

According to this week’s media release the MANA “leadership team and workforce” will stay with the company and the business will continue to operate from its faciality in Long Island City, New York.

But the beauty maker has plans to further develop it skin care manufacturing business. “We’ve always had a skin-care lab that’s been great and served our customers well…We’ve actually during this time, expanded that,” Jaegly told Allison Collins of WWD.

“People are taking care of the skin and in better ways than they have,” he said, suggesting that the company is looking to grow it clean beauty capabilities: “there’s a shift in the ingredients, the clean beauty ingredients, the naturals,” Jaegly told Collins. “Those are the things that are driving the innovation and growth.”