Skin care continues to perform very well in the current cosmetics and personal care marketplace. And, according to recent insights from the data science company SPATE, ‘glowing’ is the skin care claim with the second highest number of monthly searches (ranking just below ‘moisturizing’).
A Google search for ‘Glow Skin Care Products’ returns (among other links) a Sephora page that let’s consumers “browse the top-ranked list of Glow Skin Care Products…along with associated reviews and opinions.” And that page lists skin care items such as the FreshFace Instant Glow Luminizer from LVMH brand Fresh, D-Bronzi Anti-Pollution Sunshine Drops from Shiseido brand Drunk Elephant, the PHAT Glow Facial Mast from Kendo-owned OleHenriksen, Glowscreen Sunscreen SPF 40 from SuperGoop!, and more.
Amway launches a glow skin care line with Artistry Studio Skin
Glow skin products are coming to market nearly every day. Unilever recently added a Protect + Glow Moisturizer to its Protect + Glow product line. And LG and Farouk Systems just launched a new brand here in the States called Beyond Glow, as Amanda Lim reported for Cosmetics Design.
Now, Amway’s beauty brand Artistry is ready to compete in the glow skin market.“What I love most about Artistry Studio Skin is that it's a line that can adapt to your pace and glows with you, wherever you are,” says Kelli Templeton, Chief Marketing Officer, Amway North America.
“Empowering women to enhance their natural beauty, rather than concealing it is something we're incredibly proud of,” she says in her remarks to the press. “And knowing that the combination of Zen + Energy botanicals is giving them the confidence to tackle their day with ease and effervescence, like a true glow-getter, is a bonus!”
Amway to host a virtual launch event introducing 9 new skin care products
The Artistry Skin Studio line is 9 deep: There are makeup removing wipes, a two-in-one cleanser / exfoliator, a primer, an anti-acne toner, blemish dots, sheet masks, an overnight lip mask, and an eye brightener. And the ninth product in the collection a CBD facial oil is on track to launch on November 18, 2020, according to today’s media release.
To generate buzz around the new glow skin care product collection, Amway is hosting a virtual event this Friday and Saturday. “This Zen+Energy Virtual Retreat will feature lifestyle-focused virtual sessions, lessons and tutorials to get skincare lovers re-centered, energized, connected and ready to let their glow show!” More info on the event, including the full program schedule and the roster of participating influencers, can be found online here.
