Quadpack launches mini beauty packaging kits to meet demand for ecommerce and self-care

13-Oct-2020 - Last updated on 13-Oct-2020 at 16:08 GMT

photo courtesy of Quadpack

In 2020, it seems that every cosmetics, personal care, and fragrance brand is a direct-to-consumer brand. And to help consumers sample and try their collections before committing to purchase full-sized products, many brands are creating discovery kits.

Mini beauty packaging was once reserved for travel, on-the-go, and charming collectibles. (Read more about the mini beauty movement of the past in this write up of a talk Cosmetics Design Editor Deanna Utroske gave at the 2018 ADF&PCD event in New York City.)

In fact, industry supplier Qosmedix added a whole mini beauty packaging division—the Itty Bitty Beauty platform—to its business in 2019. And, Arcade Beauty opened a factory dedicated to filling mini- and sample-size cosmetics in 2019.

Now, in 2020, mini beauty is an alternative to single-use sachets and a smart sampling and discovery strategy for brands eager to reach consumers who are staying home to stay safe during the Coronavirus pandemic.

Beauty packaging supplier Quadpack launches mini-sized discovery kits

To help beauty brands think about how best to showcase a curated collection of small-sized products, Quadpak has created 3 mini product packaging kits.

“As a global provider for fragrance, skincare and make-up packaging, Quadpack has created three discovery sets that offer all the pampering elements that will help stimulate consumers’ good feelings. Combining trends like personalisation, small dosage, sustainability and cleanliness, these packs are an invitation to take a sensory journey,” according to a recent company press release about the discovery kits.

There’s a discovery kit for fragrance; a kit for skin care / body care; and one for color cosmetics too. Explaining the concept behind the new discovery kits further, Katie Hoddinott, Quadpack’s Design Team Leader, says (in an email shared with Cosmetics Design) that “Consumers want to be able to boost their own mood and wellbeing through meaningful beauty and personal care experiences. Discovery sets can offer this feel-good factor they are looking for.”

The fragrance kit features three 10ml bottles from the company’s The Charismo line, capped with wood. Wood is popular packaging material for brands wanting to communicate an eco-chic or sustainability story to consumers.

The body care kit comprises a jar, a tube, a stick, and a spray (along with a bamboo body puff) for products such as body scrub, shower gel, body oil, etc. And the color cosmetics kit includes containers for completion products like stick-style cheek and lip and color as well as liquid foundation. It also includes containers from balm and eyeshadow, and a brow pen.