At-home versions of pro beauty products increase as pandemic wears on
Hair stylists are finding creative ways to send custom-color kits to their clients, and both aestheticians and estheticians are streaming live and curating online shops to help customers keep up with their skin care treatments.
And now, hybrid products that bridge the gap between spas, salons, aesthetic medical practices and consumers’ homes are coming to market with greater frequency.
“In the current environment, we had a demand from our professional customers for something that could help them deliver their expert care to the homes of their patients,” explains Joanna Zucker, CEO of PCA SKIN in this week’s media release about new micro peel kit.
“Also,” she notes, “at-home products have seen a significant rise in demand; so it was an ideal time to add a treatment like this to our portfolio.”
PCA SKIN grew from an indie brand to a global-scale professional line
Margaret Ancira founded PCA SKIN in 1990 as Physician’s Choice of Arizona, Inc. The business has since grown to become Physician’s Care Alliance, LLC., reaching into 13,000 medical and aesthetic practices in some 35 countries around the world.
In 2017, Colgate-Palmolive acquired PCA SKIN along with the dermatologist skin care brand EltaMA, in two separate transactions. Then Chairman, President, and CEO Ian Cook (who remains on the company’s board) explained the acquisitions, saying, “PCA Skin and EltaMD form an exciting combination for Colgate’s entry into the professional skin care category.”
“We are delighted that these high-growth, high-margin brands will strengthen our global personal care business,” he said. “Their complementary product portfolios and sales forces, strong professional support and similar distribution channels will advance Colgate’s presence in the premium global skin care category. Furthermore, these businesses will benefit from Colgate’s decades long legacy of working with professional experts to deliver recommendations that benefit their patients.”
The latest launch from PCA SKIN helps aestheticians meet client needs during COIVD-19
Bringing professional services into consumer homes is a challenge, to say the least; and many practitioners are rightly concerned that the best solutions will mean fewer client visits (and maybe even fewer clients) in the future.
But for now, products that require the expertise and guidance of aestheticians or salon and spa pros are appealing to both consumers and beauty professionals alike. The newly launched PCA SKIN Micro Peel At-Home Kit is available only through certified professionals who work with the brand (for the suggested price of $129).
“This innovative Micro Peel At-Home Kit has been developed in partnership with our professionals to bring a safe, professional-grade treatment into their patient's home,” says Anish Agarwal, Chief Marketing Officer at PCA SKIN.
“This uniquely designed kit,” he says, “will help their patients maintain their skin's health in between their office visits. It is also a unique way to introduce new clientele to the transformational results of professional-grade treatments and encourage them to go see a professional.”
The kit contains several daily products: a facial wash, toner, mask, serum, rebalance, and an SPF as well as an enzymatic treatment, a dish, and a treatment brush.
