The popular skin care brand bioClarity is built on chlorophyll technology. Launched in 2016, the brand’s hero ingredient Floralux is a proprietary form of the plant nutrient.
“Our hero ingredient, Floralux, a deeply nourishing form of chlorophyll has clinically proven properties as an ingredient alone to help reduce the appearance of redness, pore size, breakouts, erythema, and blotchiness,” Melissa Reinking, former Chief Marketing Officer for bioClarity told Cosmetics Design some time ago. (Read more here.)
And other well-know brands formulate with Chlorophyll as well. Naturopathica has a Chlorophyll & Salicylic Acid Spot Treatment in its line; Cocokind has a Chlorophyll Mask and a Detox Chlorophyll Tonic, which promises to “cleanse and refresh your body, while encouraging a natural glow”; Perricone MD has a Chlorophyll Detox Mask; and Cleora also has a Chlorophyll Masque.
Beauty consumer interest in chlorophyll is up
Now, the Brooklyn, New York – based beverage brand Chlorophyll Water is getting credit for renewed beauty consumer interest in the ingredient. Founded by Matt Levine in 2019, Chlorophyll Water has been showing up in consumer beauty news and seeing a lot of social media traffic as well.
The hashtag #ChlorophyllWater has been viewed some 76 million times, according to a recent press release from the brand. And the brand—as well as the concept—Chlorophyll Water is quite popular on TikTok in particular.
Sites like Glamour and The Zoe Report have covered the skin care benefits of chlorophyll in recent years. Writing for The Zoe Report in 2019, Jessica Defino shared info on the ingredients ability to increase collagen production and bring vitamins A, C, E, and K to the skin. And more than one expert she spoke with for the article talked about the ‘glow’ that chlorophyll lends the skin.
Whether this (beauty) beverage trend will amount to anything significant is anyone’s guess. But the team at Chlorophyll Water certainly hopes it will.