empyri adds hemp seed extract to its cannabis skin care ingredient deck

29-Jul-2021 - Last updated on 03-Aug-2021 at 16:54 GMT

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The clean beauty brand originally launched with upcycled-cannabis-root derivatives as the hero ingredients. Now, nearly one year later, empyri is working with a more familiar part of the cannabis plant.

Jennifer Grant, a biomedical engineer, launched the empyri skin care brand in October 2020, making use of what would be waste in the cannabis industry and taking advantage of historical wisdom: As Cosmetic Design reported at the time of the brand launch, “cannabis root has been used by herbalists, physicians, and practitioners of Traditional Chinese Medicine for concerns related to inflammation, circulation, and digestion.”

The brand’s original 3-step skin care routine product collection—cleanser, toner, moisturizer—is formulated with cannabis root ingredients such as Friedelin. “Friedelin in cannabis root decreases inflammation and preliminary feedback on the line tells us that the products really work,” Grant told Cosmetics Design at the time of the launch. “In addition to the fresh vitamin C [in the toner formula] that brightens and smooths skin,” she said, “the cannabis root extract reduces puffiness.”

empyri launches new skin moisturizer with hemp seed extract and Aquaxyl

This month, empyri launched its new holistic hydration daily moisturizer, a first product in the line to be formulated with hemp seed extract. And already there are plans for two additional hemp-seed products, likely to launch later this year. (Looking ahead to 2022, Grant and her team are developing a men’s line of empyri products and, for the US market, a CBD product line as well.)

“Hempseed oil has been used in cosmetics for decades, known for being deeply hydrating and non-comedogenic,” notes Grant in this week’s media release about the launch, “but seed extract from cannabis plants is little known in skincare.”

“I'm excited to launch this new moisturizer infused with both cannabis seed oil and extract,” she says, “not only because the clinical research shows how beneficial it is for skin, but also because one of empyri's goals is to improve the utility of Canadian-grown cannabis by finding innovative ways to use each part of the plant.”

The new empyri holistic hydration daily moisturizer is formulated with, as Grant points out, both cannabis seed oil and cannabis seed extract as well as hyaluronic acid and Seppic’s Aquaxyl ingredient.

Aquaxyl (a trademark of Seppic Inc.) is used in skin care product formulations to “reinforce skin barrier function, optimize water reserves, and maximize water circulation within the epidermis,” according to resources available on the Seppic site.