AIDP, based in City of Industry, CA, announced this week that its BeautyOLIGO ingredient, which is manufactured by Neo Cremar Co. of Seoul, South Korea, has been granted a Natural Health Product Number by Health Canada. Natural health products cannot be sold in Canada without such a listing and Health Canada only grants the use of a number after an exacting review of the ingredient’s safety, efficacy and manufacturing quality.
Ingredient has gut and skin benefits
Kathy Lund, AIDP’s director of marketing, said BeautyOLIGO is a unique GOS(Galacto-oligosaccharides) prebiotic proven to be effective in supporting both gut health and healthy skin appearance. In the gut the ingredient has been shown to support the healthy gut barrier function, which helps keep toxins out of the blood stream. This in turn helps quell systemic inflammation which can negatively affect the skin.
In the skin itself, the ingredient has been shown to improve hydration and prevent water loss. All of which adds up to fewer and shallower wrinkles, Lund said.
Lund said that after more than a decade of prognosticators saying the beauty-from-within category was about to take off in the North American market (it has been well established in Asia), the moment is finally here. The company carries several beauty from within ingredients including a marine-sourced collagen and a keratin ingredient, and Lund said the whole portfolio has seen strong year-over-year growth.
Pandemic created new beauty-from-within opportunity
“I don’t now if you’d noticed, but for the past year women haven’t been able to go to the salon. Whatever beauty needs they were going out for before, they’ve had to take care of at home,” Lund said.
Now that things have opened up in most markets, those habits born during lockdown have remained, she said.
“The pandemic has created an opportunity for all of these ingredients,” she said. “Consumers are interested in anything that can help their hair, their skin or their nails.”
“For a lot of consumers it became more DIY beauty. Consumers found answers in the supplement space and they have stayed with this,” she said.
Lund said the shift can be seen not just in sales numbers but on the ground, as well.
“Look at retailers like Ulta or Sephora. Now you are seeing supplements sold in those stores where you never saw supplements before. And you are even seeing supplements in capsule form sold there,” she said.
