2021 has not been the revival we were expecting, and it continued to be defined by the global COVID-19 pandemic that has ultimately created both hardships and opportunities for the beauty industry.
By now, consumers everywhere have experienced a fundamental change in their lifestyles and habits, which will significantly shape the beauty market as we know it.
In our latest global trend round-up video, the CosmeticDesign editorial team breakdown the top five trends we are following in each of our regions to give you a global view of the trends and shifts in beauty to expect in 2022.
APAC 2022 beauty trends [00:44]
We kick off with the top five beauty trends in Asia-Pacific with CosmeticsDesign-Asia editor Amanda Lim. Watch the video for more detail on what is driving each trend, any industry involvement we’ve seen thus far and what to expect in the near future.
1: Back to science
2: Hybrid beauty
3: Water-conscious beauty
4: Beauty on-demand
5: Asian fragrances go global
EMEA 2022 beauty trends [05:10]
Following on, editor of CosmeticsDesign-Europe Kacey Culliney takes us through the five important movements in EMEA to keep a close eye on. Watch the video for more detail on what is driving each trend, any industry involvement we’ve seen thus far and what to expect in the near future.
1: Skin 2.0
2: Inside-Out Beauty
3: Menopause Beauty
4: Experience-First
5: Refill Revolution
Americas 2022 beauty trends [08:57]
We round up with Ravyn Cullor, editor of CosmeticsDesign, who sheds light on the five key trends to follow closely next year. Watch the video for more detail on what is driving each trend, any industry involvement we’ve seen thus far and what to expect in the near future.
1: Upcycled ingredients
2: Highly effective botanicals
3: DTC-Retail hybrid
4: More sustainable packaging and formats
5: Not-so-pretty problems
As the global beauty industry transitions out of 2021 and into 2022, expect to see significant advances, interest and investment in the above top 15 trends identified by our team of global editors from CosmeticsDesign-Europe, CosmeticsDesign-Asia and CosmeticsDesign. And stay tuned, subscribe and share our coverage as these key trends truly take hold in the year to come.
