1. 5 US beauty trends for 2022: A close look on areas to keep an eye on in the New Year
The world is peering over the edge of another year, and for the cosmetics industry, that means another year of trends.
While none of us can see what’s coming, at CosmeticsDesign we have searched our crystal ball of industry research, interviews, trends, launches and knowledge to bring you 15 global trends for 2022.
2. Essential oils could have uses across cosmetics, but still pose significant challenges
Consumer and regulatory demands are pushing personal care brands to use more botanical ingredients, pulling essential oils further out of fragrance and demanding more research.
A paper was published in Cosmetics by a research team out of Spain and Argentina, Guzmán et al, which summarized the current body of knowledge on the use of essential oils, and components of essential oils, in cosmetics and beauty products.
3. WATCH – Beauty trends 2022: Global cosmetic insights from CosmeticsDesign
From hybrid cosmetics to menopause beauty to upcycled ingredients, CosmeticsDesign’s global editors take you through the top 15 global trends to watch for 2022.
2021 has not been the revival we were expecting, and it continued to be defined by the global COVID-19 pandemic that has ultimately created both hardships and opportunities for the beauty industry.
4. "Buyers want more than just UV protection": Mintel insights on protective beauty products
SPF, UV, blue light, pollution: these claims make up the gambit of protective products, and consumers across the world are looking for their benefits. CosmeticsDesign spoke with Mintel Global Senior Analyst for Beauty and Personal Care Anna Keller about consumer sentiment over protective beauty.
5. Premium family skincare brand Evereden raises $32 million to prove space internationally
Family skincare brand Evereden is three years old, but just raised $32 million in series C funding to expand their premium collection out of their two main markets, the US and China. CosmeticsDesign spoke with Kimberley Ho, Founder and CEO of Evereden, about the premium family skincare market.
6. Pandemic turned beauty the way of customer service-based e-commerce
With consumers’ limited access to in-store retail experiences, the pandemic has pushed beauty brands to e-commerce, and experts say there is no going back.
Shelly Socol, CEO of e-commerce and digital marketing company One Rockwell, said many companies had to quickly pivot towards a stronger direct-to-customer model when the pandemic hit because most consumers did not have access to their usual sales channels.
7. Dynamic blending brings manufacturing to accommodate small MOQs, turnkey needs
A Utah-based contract manufacturer has built a model which accommodates both large and small cosmetics companies with a suite of extra services.
Dynamic Blending, out of Vineyard, Utah, is a “turnkey” contract manufacturer which offers full R&D and manufacturing, as well as in-house brand design, marketing and fulfillment services.
8. P&G Ouai acquisition is part of larger multinational move to fill portfolio gaps, says Euromonitor
Tis the season for brand acquisition before the New Year, and a research analyst as Euromonitor says P&G’s acquisition of Ouai is part of a larger trend of multinationals absorbing cult-favorite indie brands.
The multinational’s acquisition of hair care brand turned full personal care brand, founded by celebrity hairstylist Jen Atkin, comes with a wave of other indie acquisitions, like P&G’s acquisition of skin care brand Farmacy, L’Oreal’s acquisition of skin care brand Youth to the People and Edgewell’s acquisition of razor brand Billie.
9. Recycled plastic packaging can be versatile, poses quality and environmental issues
Plastic is a versatile packaging material, but it is also a pollutant found across the world, from the deepest parts of the ocean to the highest peaks in the world.
More brands are looking to use recycled plastic packaging, but that comes with some challenges.
10. Refill revolution: Trestique brings refillable, one-stop makeup routine to promote repeat buys
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around crayons and sticks has converted to a refillable model to give consumers a reason to come back.
Color cosmetics brand Trestique, based out of New York City, started six years ago built on the concept of a full makeup routine of stick and crayon-format products. Co-founder and co-CEO Jack Bensason said the idea behind the brand was to create a simple, single-brand makeup routine.
