Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
Consumer interest is turning more towards natural and sustainable ingredients, and while plant extracts are a good potential avenue to satisfy that trend, more research is needed to effectively implement natural antioxidants.
Beraca showcased a new kaolin clay product which serves as a colorant and a performance ingredient, and through a specialized app can be used to create 3,000 shades.