While CosmeticsDesign is attending tradeshows this week, revisit some of our top articles on the hair care segment this year.
The beauty industry has recently turned more attention to Black consumers and knowing the ins, outs and risks of the hairstyles used by them can guide R&D, product development and brand innovation.
Because Black people are underrepresented in the dermatology field, a research team out of the United States, Asbeck et al, compiled knowledge research and literature review on the health, social and personal impacts of several common styling techniques, so as to better serve the demographic.
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.
Tis the season for brand acquisition before the New Year, and a research analyst as Euromonitor says P&G’s acquisition of Ouai is part of a larger trend of multinationals absorbing cult-favorite indie brands.
The multinational’s acquisition of hair care brand turned full personal care brand, founded by celebrity hairstylist Jen Atkin, comes with a wave of other indie acquisitions, like P&G’s acquisition of skin care brand Farmacy, L’Oreal’s acquisition of skin care brand Youth to the People and Edgewell’s acquisition of razor brand Billie.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
The launch formed part of a wider ‘Green Step’ beauty campaign from Garnier designed to encourage consumers worldwide to engage with sustainable action but also voice commitments on social media using the hashtag #OneGreenStep.
Sunday II Sunday is a Black-owned athleisure haircare brand which has capitalized on the needs of a consumer with a specific lifestyle to find a whitespace. Christina Williams, associate brand manager spoke with CosmeticsDesign about what their model means in 2022.
