While CosmeticsDesign is attending trade shows this week, revisit some popular articles about technology on CosmeticsDesign.
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays into the company's future.
Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
The company released its report Wednesday on what Twitter users have been discussing in the personal care arena.
The three bigest trends in the report are explored below:
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
The information technology company published a report in January on the international state of social commerce, with a survey of 10,000 social media users in China, India, Brazil, the US and the UK.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favoring more personalized and flexible consumer engagement, says a communications expert.
In November last year, cosmetics major Lush announced the closure of its global social media accounts across Instagram, Facebook, TikTok and Snapchat, stating they would remain closed until the platforms provided a safer environment for users. Lush said it would maintain presence on Twitter, YouTube and Pinterest and detailed it was looking into “new ways to connect” with consumers, building up “better communication channels elsewhere”.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier, about virtual tech in the beauty segment.
