Revisit these popular articles on CosmeticsDesign to catch up on recent launches and expansions in the beauty space while the editorial team is at trade shows this week.
As the market for personalized beauty products expands, brand Pure Culture is launching their testing-based products into the mass-market retail space with Target.
Pure Culture launched its products into Target stores and at Target's website on Monday. Consumers will be able to purchase an at-home test kit at Target specific to which types of products they want, enter the results on Pure Culture’s website and receive their custom skincare products in the mail.
European cosmetics manufacturer MS Beautilab is moving into the US market with strong R&D and recalibrated formulations.
The manufacturer, a merger of Swiss packaging company Marvinpac and French color cosmetics specialist Strand Cosmetics, has been serving legacy companies like LVMH and L’Oreal in Europe.
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around crayons and sticks has converted to a refillable model to give consumers a reason to come back.
Color cosmetics brand Trestique, based out of New York City, started six years ago built on the concept of a full makeup routine of stick and crayon-format products. Co-founder and co-CEO Jack Bensason said the idea behind the brand was to create a simple, single-brand makeup routine.
Hair care brand Frederick Benjamin launched into Target stores in February, filling a white space for men of color looking for clean-and-natural-focused products.
Founded in 2010, Frederick Benjamin is a hair care brand with products for textured hair. Having worked in the beauty industry, focusing on hair care, and as a consumer, founder Michael James said he noticed a large white space for natural products and simple routines for men of color.
Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal Care Packaging at Eastman about the expansion.
