Refill revolution: Trestique brings refillable, one-stop makeup routine to promote repeat buys
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around crayons and sticks has converted to a refillable model to give consumers a reason to come back.
Color cosmetics brand Trestique, based out of New York City, started six years ago built on the concept of a full makeup routine of stick and crayon-format products. Co-founder and co-CEO Jack Bensason said the idea behind the brand was to create a simple, single-brand makeup routine.
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