Tis the season for brand acquisition before the New Year, and a research analyst as Euromonitor says P&G’s acquisition of Ouai is part of a larger trend of multinationals absorbing cult-favorite indie brands.
The multinational’s acquisition of hair care brand turned full personal care brand, founded by celebrity hairstylist Jen Atkin, comes with a wave of other indie acquisitions, like P&G’s acquisition of skin care brand Farmacy, L’Oreal’s acquisition of skin care brand Youth to the People and Edgewell’s acquisition of razor brand Billie.
The DTC personal care market has evolved rapidly and the recent layoffs by Glossier can teach the industry how a brand can misstep and what to know going forward, says One Rockwell.
CosmeticsDesign was unable to get comment from Glossier for this article.
Early in 2022, well-known beauty brand Glossier announced it would be laying off around one-third of its employees, and CEO of e-commerce consulting company One Rockwell Shelly Socol told CosmeticsDesign this might be an example of a well-intentioned company pursuing growth and acquisition too aggressively.
The class of chemicals which bring us non-stick pans, PFAS, is prevalent across industries, including cosmetics, but regulation and litigation over safety concerns are increasing.
PFAS can be used in cosmetics to make products long-wear, more easily spreadable, more absorbent on the skin and to give the appearance of smoothness or shimmer, according to scientific reviews of the chemical class.
SPF, UV, blue light, pollution: these claims make up the gambit of protective products, and consumers across the world are looking for their benefits. CosmeticsDesign spoke with Mintel Global Senior Analyst for Beauty and Personal Care Anna Keller about consumer sentiment over protective beauty.
In today’s anti-wrinkle skin care market innovation and research is focused on making ingredients more efficacious and consistent, as well as introducing a holistic take on skin aging.
Chair of the New York Society of Cosmetic Chemists Giorgio Dell’Acqua told CosmeticsDesign the innovation in the topical anti-wrinkle space is currently centering around using existing technologies more effectively.
