Research and brand stories around upcycled ingredients are on the rise, but making the ingredients scalable may be a challenge. CosmeticsDesign spoke with Giorgio Dell’Acqua, current chair of the New York Society of Cosmetic Chemists, about the current state of upcycled cosmetics.
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
In today’s market, led by small and indie companies, personal care products from cleansers to sunscreens, serums, face creams, perfumes, haircare and lotions are being put in waterless, solid or low-water formats in a global market which is expected to surpass $8.9 billion, according to Future Market Insight.
More sustainable packaging is on the cosmetics industry agenda, and there are a number of options on the market today.
What qualifies as sustainable varies from market to market, company to company and consumer to consumer, but one of the main goals is to decrease or remove virgin plastic in a beauty brand's packaging.
But, when moving away from virgin plastic packaging, brands have to consider material performance, ease of decoration, transportation costs and logistics, as well as the social and environmental impacts that other materials may have.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
The launch formed part of a wider ‘Green Step’ beauty campaign from Garnier designed to encourage consumers worldwide to engage with sustainable action but also voice commitments on social media using the hashtag #OneGreenStep.
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
According to rePurpose, 91% of plastic waste doesn’t make it to recycling and ends up in the environment. Svanika Balasubramanian, CEO and co-founder of rePurpose Global, told CosmeticsDesign a major contributor to plastic in the environment is where the plastic in the recycling bin ends up.
