rePurpose wants beauty brands to think about plastic beyond the recycling bin
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
According to rePurpose, 91% of plastic waste doesn’t make it to recycling and ends up in the environment. Svanika Balasubramanian, CEO and co-founder of rePurpose Global, told CosmeticsDesign a major contributor to plastic in the environment is where the plastic in the recycling bin ends up.
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/766815/garnier-unveils-no-rinse-conditioner-we-want-to-help-change-day-to-day-beauty-routines-says-president/15352887-1-eng-GB/Garnier-unveils-no-rinse-conditioner-We-want-to-help-change-day-to-day-beauty-routines-says-president.jpg)
