Mineral UV filters are hot, but with new-aged cosmetic chemistry, they’re not your grandfather’s sunscreen anymore.
It’s no secret protection from the sun’s harmful radiation is a must in skincare no matter where on the Fitzpatrick scale a consumer falls. With safety questions cropping up around organic and some inorganic filters approved in the US, suppliers and formulators are turning to improve on a classic ingredient, zinc oxide.
For Dow, two of its most recent ingredient kit launches were both about the product and how the chemical company is positioning itself in personal care.
Chemical supplier Dow used in-Cosmetics Global in April to introduce two new ingredient kits to the personal care world. Sandro Sato, Global Segment Leader for Sensory and Cosmetic Actives at Dow Consumer Solutions told CosmeticsDesign the theme of the company's new launches is “from promised to proven.”
Inclusivity has been a market trend in cosmetics for a few years, but at NYSCC Supplier’s Day, inclusive ingredients were one of the dominant trends.
NYSCC returned for the second time since COVID shut down trade shows, and despite the short six-month gap between this and the last Supplier’s Day, there were distinctly different trends on the show floor.
Mass market hair care brand Herbal Essences is trying to use its long-standing focus on plants to shape sustainability programs that connect to and tackle issues directly associated with it.
The P&G brand is currently running its second annual Renew the Forest campaign, in partnership with The Nature Conservancy and national grocery chains Albertsons and Meijer. The program will plant a tree for every two bottles sold at the retail locations or online through May 21.
Developing effective non-binary marketing takes more than removing gendered pronouns and heteronormative imagery, according to an expert.
As non-binary people have gained more visibility in the US market, more brands have focused on developing marketing and positioning around those consumers.
