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Beauty supply chains stretch across the world and end wherever a given consumer decides to throw their product away, but Izzy has a different plan.
Izzy is a prestige makeup brand with three hero products, mascara, gloss and brow gel, but what sets the brand apart is the complete supply chain overhaul they have designed, starting with a local supply chain and ending with consumers returning their used packaging.
Shannon Goldberg, the founder of Izzy and a 17-year veteran of the beauty industry, told CosmeticsDesign she was inspired to start the brand when she read an article stating that the cosmetics industry produces 200 billion pieces of non-recyclable plastic annually.
At any tradeshow suppliers and brands bring their newest releases, but IMCD brings innovative product formats to showcase their abilities and inspire brands.
Distributor IMCD presented a range of innovative waterless formulation options crossing personal care categories at the 2022 NYSCC Supplier’s Day show. Tua Rubiano, application scientist at IMCD, walked CosmeticsDesign through the prototypes.
“Last year we were focused on skincare, so we needed something totally different this year,” Rubiano said. “We went to women, but not skincare, so a great concept would be makeup. We also don’t do a lot of products for men, so we wanted to create something convenient for them.”
As natural oral care grows, companies in the market have an array of factors to consider in expanding to new consumers and keeping their original ones.
CEO of oral care brand Humble Co North America Rich Hewton the category is uniquely positioned because the health of the oral cavity is closely linked to one’s overall health, beyond being cosmetically important in the US.
Humble Co, which is internationally based out of Sweden, was founded by dentist Noel Abdayem after volunteering his dental services in Jamaica.
Q&A
Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new tool.
Can you tell me a little bit about what this tool you launched is?
We launched the AI Makeup Advisor. Historically, the way that brands and retailers have tried to personalize the customer experience has been through a virtual try-on. They're almost like table stakes these days, brands have had them for years. When you really look at what a pure virtual try-on is, and how it fits into the overall customer experience, it sits in a narrow window of time, from a consumer experience perspective, of a consideration phase before purchase.
With the AI Makeup Advisor, we obviously understood that a virtual try-on is part of that five-star digital experience in the makeup category. But what does that overall experience look like?
Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
The trade association recently released its 2021 impact report and the organization's president, Farah Ahmed, told CosmeticsDesign it outlines what was accomplished for the industry last year, both with domestic and international partners.
While the report outlines a number of specific actions the organization took last year, Ahmed said there are a few takeaways on what is happening in fragrance that personal care professionals can use to understand the segment right now.
