Click through to read the most popular articles on CosmeticsDesign this week.
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.
Head of the L'Oréal Global Technology Incubator Guive Balooch said they’re particularly excited about making these innovations in the hair coloring space, which the company launched more than a century ago.
“What we've seen in the past 100 years is lots of innovation in the types of formulas and colors to get to the right chemistry,” Balooch told cosmetics design. “But the way of actually applying it on the hair, both at home and in the salon, hasn't really changed at all.”
CosmeticsDesign attended Luxe Pack NYC to check out the cosmetic packaging trends this year.
Q&A
Cosmetics brands and retailers build kits to create customer engagements, but in a DTC world kits also offer a shopping experience outside of a physical store.
Give me a little background on what your company does around building kits.
We work directly with Sephora and support to create the Sephora Favorites. Sephora will create the lineup of brands and then we take over the project from them. On the brands’ track, we coordinate all the delivery of products.
We work with Sephora on design, on packaging. Everything is brought into our Texas warehouses where it’s assembled.
Packaging suppliers like WWP Beauty are introducing sustainable packaging collections that go past traditional PCR plastic, with both plastic and plants.
Packaging supplier WWP Beauty brought sustainable packaging options to Luxe Pack NYC, including advanced recycling plastic resin from Eastman and biopolymer.
While these lines are not an indictment of traditional PCR plastic packaging, senior director of global sustainability and sourcing at WWP Beauty Michael Tognetti told CosmeticsDesign that these lines are filling a gap for brands who want to go above and beyond in sustainable packages.
“In the last couple of years, there was definitely a focus on trying to make things recycle ready or look to the end of life,” Tognetti said. “A lot of brands are now starting to look at the beginning of the life of the packaging too, and having these materials just gives more options.”
Beauty companies should update how they approach both their own employees and the new generation of customers after the pandemic, according to FIT.
The Fashion Institute of Technology’s “Beauty Think Tank” recently released its capstone research, “Beauty After Covid-19: Beauty's Reformation and Renaissance.” The study synthesized how people have changed since the pandemic and how the industry can respond.
The research was conducted by FIT’s graduating class and includes over 900 respondents, global fieldwork, and interviews with top beauty executives and market experts across the globe.
“Beauty After Covid-19: Beauty's Reformation and Renaissance … examines the paradigm shift within the beauty industry since the pandemic, with the need to adapt to both consumer and employee expectations,” the press release said.
