HIZ Body was founded in March by Jack Campbell, who has a background in marketing, sales and business development in Australia’s beauty market.
Campbell founded the brand to fill what he saw as a gap in the market for a fuss-free approach to men’s skin care.
“Because the skin care industry is quite saturated with a lot of brands, we wanted to provide an option that was void of marketing gimmicks and confusing jargon. Instead, HIZ Body is a simplified approach to skin care that sees real results for men’s skin.”
The company advocates a simple four-step regime that “takes the confusion out of men’s skin care and makes it a no-brainer,” said Campbell.
Since its debut in March, the company has seen revenue double month on month, a trend it expects will continue for the rest of the year.
“I think we are on the precipice of a men’s skin care and beauty boom. We launched in March this year and have since doubled our revenue month on month with no signs of slowing down. Of course that is anecdotal evidence but across the board searches for men’s skin care are on the rise and I think this will continue,” said Campbell.
This is driven by the increasing awareness of skin care and skin health among male consumers.
“Gone are the days of men washing their face with soap or skipping using skin care altogether, instead we’re seeing a new wave of men who are just as interested in skin care as women. We’re also seeing men come to us with specific skin care concerns like acne or psoriasis and wanting a solution that’s tailored for men’s skin. Men know that their skin is different to women’s and therefore want a solution that is just for them – without having to turn to women’s skin care due to lack of options.”
In the coming months, Campbell hopes to expand the brand into new markets in the region
“Our plans for the next 12 months will see us expand into new markets beyond the current focus which has been Australia. We’d like to have a presence in New Zealand, Singapore and the broader Asian market.”
At the same time, it will keep an eye on the market and respond to new trends and demands, he said.
“Right now, we believe our products provide the perfect full skin care regime for men, but we are always mindful that in the future we could respond to new demands. For example, if there is a specific type of product our customers are interested in, we will certainly explore options to provide that.”
According to Campbell, the brand has been acquiring new customers through referrals. He believes this signals that men are having conversations about skin care.
As a new brand, visibility and awareness will be a priority for the company in the foreseeable future.
“We’re currently implementing a 360-approach that taps into an array of marketing opportunities, as well as earned media through our [public relations] efforts and of course an emphasis on social media marketing. We’ve also been very lucky that word-of-mouth has also become part of our strategy, which we all know is something you cannot pay for but is an invaluable marketing tool,” said Campbell.
Additionally, the company is focusing on education, said Campbell. “It’s something that men are searching for, and we want to continue providing that on an array of skin care topics and concerns.”