Click through to read this week's most popular CosmeticsDesign articles.
Q&A
While beauty brands are working to remove single-use plastic from their products, a new packaging supplier is working to remove it from shipping as well.
CosmeticsDesign spoke with Boox CEO Matt Semmelhack about the reusable shipping packaging brand and what it means for the DTC world overall.
Tell me a little bit about what your product is.
What we offer is a full-service solution to direct-to-consumer eCommerce brands that helps them achieve zero waste shipping.
Our two physical products are called the Boox Box and the Boox Bag. The Boox Box is designed to replace single-use cardboard boxes and the Boox Bag is designed to replace single-use poly mailers.
New technology is hoping to turn some of the human experience of scent into data in hopes of streamlining processes in fragrance and other sectors.
The France-based technology company Aryballe has brought a device to market which turns fragrances into data. The table-top device essentially smells a scent with a silicone photonic instrument and turns what would require a fragrance panel into quantifiable points of data.
Executive Vice President of Business Development and President of Aryballe Terri Jordan told CosmeticsDesign that the device can replace a human panel, but only in certain parts of the development process.
“It doesn’t replace the creative sides of human panels,” Jordan said. “But it does take anything that a human panel needs to do over and over again. It really improves the consistency and reliability.”
Q&A
Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
CosmeticsDesign spoke with Dana Malcolm, senior brand director of North America Shave Care at Gillette Venus, about the campaign and how it fits into the shave category overall.
This interview was conducted via email.
Tell me a bit about this campaign and what inspired it.
Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like “bikini” or “down there” for the pubic area.
Many brands are working towards improving sustainability, but some are more successful at engaging audiences with sustainability on social media.
EYECUE Insights recently released its report “The Sustainability Sustainability Handbook: Top Performing Strategies for Brands,” which used AI technology to analyze 160,000 posts across 130 social media accounts, according to a press release.
The report covers how those brands address sustainability on social media and how consumers engage with those posts.
“Given the nature of the beauty industry, the amount of waste it generates and the size of its audience, brands … carry an obligation to not only ensure they are taking measures to be more sustainable, but also to educate consumers on their sustainability efforts,” said EYECUE Insights Founder Carolina Bañales in the release.
CEO Q&A
Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.
CosmeticsDesign spoke with Joylux CEO Colette Courtion about the concept behind the brand, the white space it fills and what the beauty industry can learn from the intimate health company.
Can you tell me a little bit about your brand?
We are the leading women's health brand focused on intimate health. We are targeting women that are going through menopause. Menopause has three stages, perimenopause, menopause and post-menopause, but it can start for women as early as their 30s and go through the rest of their life. We target what we'd call more mature women, rather than younger millennial women.
