Click through to read some of the latest in Technology and Platforms and get an idea of what can be found in this new Hot Topic section.
If beards are makeup for men, then a recently launched digital tool is here to prove it, at least from the virtual try-on perspective.
Perfect Corp expanded its YouCam Makeup app with a new beard try-on technology which Chief Growth Officer at Perfect Corp Wayne Liu told CosmeticsDesign has applications both in consumer engagement and advancing virtual try-on more broadly.
The company uses its virtual try-on technology both for its own app and in building try-on functions for clients in beauty and personal care, as well as other industries.
Liu said Perfect has always worked in the color cosmetics try-on space, but in recent years the company has been working to improve the technology to both be more accurate and useful in other sectors of personal care.
Q&A
Between sustainability efforts by suppliers and making sustainability claims on finished products is a lot of data, and an expert says emerging software solutions are the answer.
CosmeticsDesign spoke with Ludovic Wassermann, cosmetics and personal care business consultant at Centric Software, about the role software plays in today's push for sustainability and in the future of a sustainable personal care market.
How do you see technology fitting into meeting sustainability demands?
When you have sustainability goals, where do you define them? If you don’t have any tools, you'll define them somewhere in an Excel spreadsheet or whatever. This is something that you have to define, you have to monitor, you have to implement solutions to make sure that you reach your goals, and then you have to report on it.
With a new multimillion-dollar investment, startup The Good Face Project is hoping to change how cosmetics companies go about R&D.
Good Face Project announced Tuesday a $5.65 million investment from VMG Capital. The company has introduced an AI-powered platform for aiding R&D in any vertical which relies on chemistry, starting with cosmetics.
CEO and co-founder of Good Face Project Iva Teixeira told CosmeticsDesign that the platform is intended to allow R&D teams and brands to address mounting consumer demands at the start of product development.
While the development process used to include creating a product and then screening it against the relevant regulations, Teixeira said today’s market moves too quickly and includes too many demands to use the same model.
Because Intelligence is a pandemic-born tech company using automation to optimize product pages so brands don’t have to do it by hand.
As DTC has become essential in the beauty sector most steps along the purchasing journey have been streamlined, but automation could help focus websites more on conversion from product page to purchase.
CEO of Because Intelligence Ashland Stansbury told CosmeticsDesign that most of the innovation in eCommerce over the past 10 years has been around the checkout process.
“One of the most forgotten parts of the buying journey on the website is actually the product page,” Stansbury said. “The product page and the messaging that site visitors see has never been automated before because it is a very time-consuming process. There's typically anywhere from hundreds to thousands of SKUs to manage on a per store basis.”
any brands are working towards improving sustainability, but some are more successful at engaging audiences with sustainability on social media.
EYECUE Insights recently released its report “The Sustainability Sustainability Handbook: Top Performing Strategies for Brands,” which used AI technology to analyze 160,000 posts across 130 social media accounts, according to a press release.
The report covers how those brands address sustainability on social media and how consumers engage with those posts.
“Given the nature of the beauty industry, the amount of waste it generates and the size of its audience, brands … carry an obligation to not only ensure they are taking measures to be more sustainable, but also to educate consumers on their sustainability efforts,” said EYECUE Insights Founder Carolina Bañales in the release.
