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As consumers are hungering for sustainable packaging, state legislators are pushing the consumer packaged goods industry to change how it does business.
Several states in the US have recently passed legislation that, when implemented, may affect not only brands but the broader packaging supply chain selling across regulatory boundaries.
Dan Felton, executive director of Ameripen, told CosmeticsDesign that while some level of sustainable packaging regulation isn’t entirely new to the CPG industry in the US, states like California are bringing in more aggressive standards.
“A lot of the policies that are coming out are making some of those sustainability decisions for the brand owners and manufacturers,” Felton said. “Companies are trying to do the right thing, but some policymakers are really pushing the envelope in making some decisions for those brand owners.”
Unlike many dermatological conditions, sensitive skin syndrome doesn’t have objective symptoms, but it may have a quantifiable psychological impact.
A review was recently published in Cosmetics from Proctor and Gamble, by Miranda Farage, investigating the psychological impact of sensitive skin syndrome on consumers.
Farage found that not only does sensitive skin syndrome cause psychological impacts, but those impacts can negatively affect the skin and worsen the symptoms.
“This becomes a vicious cycle that impacts consumers’ quality of life and well-being,” Farage said. “In order to better understand the sensitive skin syndrome individual, we need to also be aware of the psychological factors that can trigger and/or worsen this skin condition, as well as the psychological stresses the condition places on the individual.”
Low-down on sensitive skin syndrome
While studies cited by Farage show between 40% and 71% of the population may suffer from sensitive skin syndrome, particular characteristics can make an individual more like to experience the condition.
Consumer trends are a great snapshot of the whole market, but knowing what a brand’s consumer type is can help zero in on the right strategies.
Euromonitor recently came out with a report on consumer types in 2022, including eight main consumer types. The report said it’s important to segment consumers into types to innovate for emerging demands, customize buying journeys and strengthen customer relationships, among other reasons.
If beards are makeup for men, then a recently launched digital tool is here to prove it, at least from the virtual try-on perspective.
Perfect Corp expanded its YouCam Makeup app with a new beard try-on technology which Chief Growth Officer at Perfect Corp Wayne Liu told CosmeticsDesign has applications both in consumer engagement and advancing virtual try-on more broadly.
The company uses its virtual try-on technology both for its own app and in building try-on functions for clients in beauty and personal care, as well as other industries.
Liu said Perfect has always worked in the color cosmetics try-on space, but in recent years the company has been working to improve the technology to both be more accurate and useful in other sectors of personal care.
CEO Q&A
Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.
CosmeticsDesign spoke with Joylux CEO Colette Courtion about the concept behind the brand, the white space it fills and what the beauty industry can learn from the intimate health company.
Can you tell me a little bit about your brand?
We are the leading women's health brand focused on intimate health. We are targeting women that are going through menopause. Menopause has three stages, perimenopause, menopause and post-menopause, but it can start for women as early as their 30s and go through the rest of their life. We target what we'd call more mature women, rather than younger millennial women.
