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15 key stats from AI study on sustainability on beauty social media accounts
Many brands are working towards improving sustainability, but some are more successful at engaging audiences with sustainability on social media.
EYECUE Insights recently released its report “The Sustainability Sustainability Handbook: Top Performing Strategies for Brands,” which used AI technology to analyze 160,000 posts across 130 social media accounts, according to a press release.
The report covers how those brands address sustainability on social media and how consumers engage with those posts.
“Given the nature of the beauty industry, the amount of waste it generates and the size of its audience, brands … carry an obligation to not only ensure they are taking measures to be more sustainable, but also to educate consumers on their sustainability efforts,” said EYECUE Insights Founder Carolina Bañales in the release.
