Click through to explore some of the articles readers can find in the "Consumer insights" hot topic.
MakeUp NYC brought the trends in color cosmetics formulation, packaging and design to the Javits Center.
Q&A
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
CosmeticsDesign spoke with Simon Pitman, global senior analyst for Mintel Beauty and Personal Care, about what consumer demand and interest look like in customer beauty and personal care.
What does the customer demand for custom beauty look like broadly right now?
Mintel’s Beauty With A Brain trend underlines how many consumers are increasingly aware of greater choice in beauty and personal care products, while also being informed about ingredient advances that are bringing about more targeted and effective formulations.
Consumer trends are a great snapshot of the whole market, but knowing what a brand’s consumer type is can help zero in on the right strategies.
Euromonitor recently came out with a report on consumer types in 2022, including eight main consumer types. The report said it’s important to segment consumers into types to innovate for emerging demands, customize buying journeys and strengthen customer relationships, among other reasons.
Many brands are working towards improving sustainability, but some are more successful at engaging audiences with sustainability on social media.
EYECUE Insights recently released its report “The Sustainability Sustainability Handbook: Top Performing Strategies for Brands,” which used AI technology to analyze 160,000 posts across 130 social media accounts, according to a press release.
The report covers how those brands address sustainability on social media and how consumers engage with those posts.
“Given the nature of the beauty industry, the amount of waste it generates and the size of its audience, brands … carry an obligation to not only ensure they are taking measures to be more sustainable, but also to educate consumers on their sustainability efforts,” said EYECUE Insights Founder Carolina Bañales in the release.
Q&A
Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
CosmeticsDesign spoke with Dana Malcolm, senior brand director of North America Shave Care at Gillette Venus, about the campaign and how it fits into the shave category overall.
This interview was conducted via email.
Tell me a bit about this campaign and what inspired it.
Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like “bikini” or “down there” for the pubic area.
