As detailed in a recently released report from market research firm Statista, there were approximately 80.26 million units of eyeliner sold in the United States in 2022. In order to compete in a growing market sector like eye cosmetics, companies like iMethod Beauty have released increasingly creative and accessible options to better meet consumer demand.
iMethod Beauty’s two best-selling products are its Winged Eyeliner and Brow Stamps, each of which are affordable and cost-effective options for consumers seeking a simpler and more effective method to apply their eye makeup. To learn more about how the brand has successfully carved out a niche in this competitive market sector, the consumer response to these product options, and how these products are impacting the ways cosmetics manufacturers are responding to consumer demand, CosmeticsDesign interviewed Ivy Miller, PR Manager of iMethod Beauty, to learn more.
CDU: Can you tell us about the development and testing processes for these products before they were brought to market?
IM: We take pride in our commitment to quality and safety, and that starts with our suppliers. Our long-term supplier is a trusted and reliable partner in helping us bring our products to market.
We are pleased to report that our manufacturer has been assessed by Intertek and found to be conforming to the requirements of cosmetic goods manufacturing practice guidelines published by the U.S. Food and Drug Administration. This certification provides assurance to our customers that our products are being manufactured to the highest standards of quality and safety.
In addition, each of our products undergoes a series of cosmetic-related tests before they are released to the market, and we provide a Material Safety Data Sheet for every product to ensure that our customers have all the information they need to use our products safely and confidently.
What has the consumer reception been like for these products?
IM: The consumer reception for the iMethod eyebrow and eyeliner stamps has been overwhelmingly positive. Many consumers are always on the lookout for new and innovative makeup products, and our stamps have captured their attention.
The convenience and ease of use that our stamps offer have made them a popular choice among consumers looking to achieve a polished makeup look with minimal effort. We have received many positive reviews and feedback from satisfied customers who appreciate the effectiveness and affordability of our products.
Additionally, many consumers love to experiment with new cosmetics products and are eager to try out our eyebrow and eyeliner stamps for themselves. The high consumer reception for our stamps is a testament to their quality and effectiveness, and we are committed to continuing to innovate and develop new products that meet the needs and preferences of our customers.
Our products have become hot selling items on Amazon and have even been listed as best sellers on the platform. This is a testament to the high quality and popularity of our products among customers. Additionally, many bloggers and influencers have taken to TikTok to share their positive experiences with our products.
Their reviews and recommendations have helped to spread the word about our brand and products and have contributed to the growing success of our business. We are grateful for the support and loyalty of our customers and are committed to continuing to provide them with innovative and top-quality products.
CDU: Any challenges that had to be overcome in the development or marketing processes for these products?
IM: Our two products have truly revolutionized their respective industries with their innovative designs and features. However, when they were first launched into the market, it was a challenge for the public to become familiar with and accept them.
That's why we collaborated with many Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to spread the word about our products. The response from these influencers has been overwhelmingly positive, with many of them expressing their love and admiration for our products.
As a result, our two star products have become popular among consumers and are highly regarded in their respective markets. We are proud to have created such groundbreaking products that have captured the hearts of our customers.
CDU: What consumer demographic is best suited to use these products?
IM: The age groups would be the best consumer demographic for our products. According to our sales analysis, the age demographic for eyebrow stamp kits is bell shape centered around 25-35.
The age demographic for eyeliner stamps is right skewed distribution centered around 25-35.
According to our sales data analysis, the eyebrow stamp kit has been extremely popular among customers between the ages of 25 to 34. However, we also found that the age group of 35 to 54 has a significant number of customers who are enjoying our product as well.
What is even more surprising is that we have a noticeable customer base above the age of 65 who also love our eyebrow stamp kit. It's exciting to see that our product is catering to a wide range of age groups.
CDU: How are these products different from other similar options available in the current market?
IM: What sets iMethod apart from other cosmetics brands is our focus on creating easy and quick makeup products that simplify the beauty routine. We understand that for many consumers, applying makeup can be a time-consuming and sometimes frustrating process.
That's why we have developed a range of innovative products, including our popular eyeliner and eyebrow stamps, that make achieving a polished makeup look quick and easy. Our products are designed with user-friendliness in mind, so even those new to makeup applications can achieve great results.
At iMethod, we believe that makeup should be fun, effortless, and accessible to everyone. That's why we are committed to providing our customers with high-quality, affordable makeup products that make getting ready a breeze.
CDU: Are these products cost-effective options for entry level cosmetics consumers? Why or why not?
IM: iMethod Eyebrow Stamp Kits retail for $19.97 and are an innovative cosmetic product that has gained popularity in recent years. For entry-level cosmetics consumers who are just starting to explore the world of makeup, eyebrow stamps can be a cost-effective option. They offer a quick and easy way to achieve perfectly shaped eyebrows without the need for expensive professional treatments or products.
Eyebrow stamps come in a variety of shapes and sizes to suit different eyebrow styles, and they are designed to be user-friendly, even for those with little to no experience in applying makeup. With their affordable price point and ease of use, eyebrow stamps have become a popular choice for entry-level cosmetics consumers looking to enhance their beauty routine.
iMethod Eyeliner Stamps are another innovative makeup product that has taken the cosmetics market by storm since 2018. With their ease of use and precision, they have quickly become a popular choice for many consumers.
For entry-level cosmetics consumers who are just starting to explore the world of makeup, eyeliner stamps can be a cost-effective option. They offer an affordable and accessible way to achieve a perfectly winged eyeliner look without the need for expensive professional treatments or products.
Priced at $13.97, this eyeliner stamp is designed to work well on all eye shapes, including hooded eyes. With its easy-to-use design and long-lasting formula, the iMethod eyeliner stamp can help those new to applying eyeliner achieve the perfect winged eye look.
